Twitter is not just a social media platform you have an account for your business on, for the sake of online presence but an online customer attracting magnet, if you know the right practices.
In this post, I’ll show you how you can attract more customers just by using your Twitter account right.
At the moment being used by 328 million monthly active users (and growing even during the minute you are reading this) all around the world, Twitter is an ideal online platform to reach and interact with your customers. This is actually quite simple, if you know your way around the platform. Here are top 7 tips to use Twitter to attract more customers to your business.
Keep things interesting
First and foremost, remember no one is deliberately scrolling down their Twitter news feed just to see what your business is talking about. It is your duty to find ways to keep them coming back for more. Grabbing the attention of your customers with just 140 characters isn’t quite easy. But still, you have to keep the ball rolling.
If you are posting content for the sake of posting, you are not going to grab the interest of your followers. Instead of posting the same old Tweets, start posting exciting content.
Here are few tweets ideas for you.
- Share industry news
- Ask questions
- Offer hits and tips related to your industry
- Retweet useful content
- Share a joke
- Ask for opinion
- Share company news
You can in cooperate images, articles, and videos with your tweets to hold the attention of your followers. For effective results make sure to maintain a proper balance of content between the interest of your followers and relevance to your industry.
Also make sure to post tweets regularly and, not to keep long gaps between tweets.
You may also be interested in How to Promote your Business Page on Facebook with Facebook Frames.
Get your business listed in Twitter directories
Did you know that there are a couple of Twitter Directories you can use for more exposure?
By getting listed in these directories you can not only enhance your online brand presence but also can easily find influential people on Twitter and connect with your potential customers.
Below are few Twitter directories you should try.
Twiends – Helps others with similar interests discover you easily by adding you to the parts of the directory of your preference.
Twellow – Want to find users who share your interests in a particular sector? “Twellow” is the perfect directory for you. With more than 25 million listings, Twellow can help you reach your target market online.
TwitterCounter – Apart from helping you find new folks interested in you, this offers you a in depth data on your existing followers and how many you’ll likely have in 30 days and more.
Get “real followers”
If you filter your Twitter followers, you might get totally disappointed once you see the number of quality and real followers you have.
In Twitter, quality matters than quantity when it comes to followers. So always look for ways to attract quality followers, if you want to play your Twitter game strong. Quality followers are the ones who show interest in what your business is doing and are interested in what you say!
The significance of having such followers is that they contribute massively to spread positive WOM about your business- Which is a key source of bringing more potential customers to your business.
There are 3 steps you can follow to get real followers.
- Follow influencers in the industry
- Actively engage in relevant discussions going on
iii. Use the Twitter account widget to invite existing customers to follow you
Now you have a set of real followers and a strong free base to spread positive WOM about your business.
Literally, hashtags are everywhere on every social media platform. Initially, hashtags were used on Twitter just to create groups within Twitter which is back in 2007.
But today hashtag itself is a social media widget. Clicking on a hashtag will give you access to every single public post which uses the same hashtag.
When a user searched for a particular hashtag you have used in one of your tweets, it increases the tendency of that person viewing your Tweet. If he/ she is interested in your tweet, there you have gained a follower. In the same way, you can convert them into customers as well.
So why use more popular hashtags when tweeting!
Starting from top global brands to start-ups, more than 80% of world brands are on Twitter. For your business to stand from the rest, you have to set your Twitter account to perfect detail. Follow are few tips for you to optimize your Twitter profile.
- Upload your business logo and use a branded image for your Twitter header.
- Fill out the bio strategically to let others know who you are and what you do.(Use relevant hashtag or two for more exposure)
- Add the URL to your website.
- Ping the location
- Open up DM with your settings
Do not become another “seller” on Twitter because there are more than enough of them.
Try to be a useful content provider than just a brand who is desperate for new customers. So always makes sure to share more useful content and less promotional sales.
For this, you can use the 80/20 rule. This means share 80% useful tweets and 20% promotional tweets.
Pay attention to sharing a bit of the behind the scene of your company and consider building a relationship with your followers. Also, try tweeting inspiring and motivational content and mold your image that gives the impression you are more than a seller.
Announce special offers
52% are following brands because of promotions and other offers. It is no secret that all eagerly welcome freebies and offers.
So make sure to tweet about or offers next time when running a promotional campaign. It is guaranteed that many of your followers would retweet. Which mean more free exposure and customers for your business.
Twitter is a platform where you can entice both your existing customers and potential customers. Try out these 7 tips and gain more leads and more deals. Start playing your 140-character game that can pay you off with 10 times bigger now!
Pavithra Premarathna is a professional freelance writer and the founder of snappyscript.com. She specialize in writing blog posts, web copies and social media content on B2B, business, digital marketing and travel topics. Apart from writing, she is in love with cute succulents and scary dogs.