A business must have an online presence to generate better sales and ROI. Having a website alone is not enough. You need to optimize the website by sprucing up its layout with SEO tactics and webmaster guidelines to boost traffic to your website and get indexed in the search results. You could have amazing products and create stunning content, but if you get no traffic and are not displayed in search results for your business, you will not get the benefits of having an online presence. Apart from being persistent in blogging and generating content, boost traffic to your website using these tools.
As a startup or a small business owner, you will be running the show all by yourself with very little capital or bootstrapping the business. These free and paid SEO tools can help your business to generate leads and bring in more conversions. You do not have to burn your pockets in advertising and promotion. Most of the work you can do it yourself when you choose the right strategies and tools to promote your business online.
Here Is The List Of 10 Tools Which Helps You To Increase Your Organic Traffic :
Wix SEO free tool
Wix SEO wiz is a free tool that is simple to use and an all in one SEO solution that you can use for your website or blog. It analyzes the SEO status on your website using all the essential metrics and gives you information about how your website is performing in SEO. You can choose the personalized plan by following the steps give in this tool and boost the PageRank of your website. It has a user-friendly interface that provides you information about how to optimize SEO titles, images, content, and other things on your website based on the analysis.
Seo might not seem like a complex structure to follow when you start using this tool. It simplifies the entire process of SEO and provides you valuable information about your website.
Google search console
Businesses who are keen on using SEO can use this free tool by Google. To get started, you need to claim the ownership of your website so you can access a list of features available with this tool. Crawl analysis, submitting sitemaps for your website, and analysis of the search traffic for your website are some of the features that help you keep your website optimized.
These tools give you insights about the queries that have landed users on your website. You will get vital info about keyword search and search queries from various geographical locations that have landed on your website.
Analyse website performance with Google Analytics
Google analytics is a free tool that gives in-depth information and analysis on various pages of your website. This information gives you insights about the page visits, the duration of the visits, and the number of users who visited the page amongst a few features. Based on this information and analysis, you can improvise the content and layout of your website. Making changes to your website as per the analysis provided by Google Analytics can get you a better page rank and boost the organic traffic to your website. The ‘acquisitions’ feature on the dashboard of the Google Analytics page gives you the status of the organic traffic at a given instance. Google Analytics has many features and options and may seem like you need to be tech-savvy to use it.
But that is not the case. You only need to spend some time to get around using the tool and exploring it to make the best use of the features to keep your website SEO optimized to boost organic traffic.
The speed of the page loading time is taken into account when it comes to deciding the page rank of a website. A web page that loads slowly gives a higher bounce rate which is not good for SEO implementation as well as conversions and leads. This tool checks the speed of your site for its page loading time.
When you copy paste the URL of your website in this tool, it analyses the speed of loading of your website and provides you with statistics. It analyzes the speed of page load times for mobile as well as desktop versions.
Here are the page Insights of our SEO Brisbane page. You can clearly see through Images which are present below!
On Mobile :
Yoast SEO is a tool that provides you insights to make your content search friendly. You could have a website that is interesting and informative. Using this tool you can make your website easier to be displayed in search results. You can use this tool to optimize your website with keywords relevant to your content. Yoast SEO also provides insights into analyzing the content based on its readability factors. It is one of the finest tools to make your websites SEO and search friendly as it provides suggestions to spruce up the SEO as well as the information in the content.
The user interface of Moz is user-friendly and it is easier for you to get around and find the analysis for your website that is useful. Moz has a trial period that you can use to get the complete analysis of the performance of your website. The paid version gives the extensive set of SEO tools that provide you with insights to keep the content and website optimized and make them searchable on Google.
With Moz, you can find backlinks, search for Targeted Keywords, analyze the content on your site, and use the analysis for inbound marketing. You can easily search for high authority pages for backlinks and link building by using this tool. Punch in the URL of this website and show the authority of your website to get started in using the dashboard and features of Moz tool.
You can use this tool to not only get insights about your own website but any website. You can analyze the website of your competitors through Moz and come up with a better SEO strategy that boosts the organic traffic to your website.
As a business, it is essential to stay ahead of the game and do better than your competitors. SEMRush is one of the best tools to do a competitor research. You can use this tool to research competition in your industry and improvise your strategy to defeat your competitors. In your niche and industry, this research will come handy for you to surpass the strategies, tools, and techniques used by competitors.
SEMRush is a highly informative tool that provides in-depth analysis of your competitor websites and their strategies. It provides you details about the organic as well as paid search results for any website. It also provides you insights about backlinks and keywords used and their performance in gaining organic traffic. It provides you clear insights into the strengths and weakness of your competitors. You can clearly see what your competitors are doing and implement a better strategy.
A free, as well as premium version of this tool, is available. Initially, you can use the free tools to keep your website optimized and make them search friendly. As you grow, you can use the premium tools and get the maximum benefit out of it.
Buzzsumo is one of the best tools to use to analyze the performance of the content on your website. If you have posted content on all the social media channels, Buzzsumo segregates all the information and provides you with in-depth analysis of the how the content is performing on various social media channels. You only have to paste a part of or the complete URL of a post on your website for using this tool. It provides you insights about how many users have shared the content on various social media platforms.
This analysis provides you information about how well your content has been shared. You can improvise the quality of your content based on this information and create content that is viral and shareable.
Install Chrome browser to intuitively tune into the keywords that can be used for your content and industry niche. The search volume of the keywords that you look out for is high and not restricted to any geographical location. You get a global view of the volume of keywords that you can use for various locations. The tool provides you list of keyword volume that is popular every month so you know which keywords work better for your website.
Using popular keywords helps land more users on your website and makes your content search friendly. You have to strategically plan keywords as popular keywords always have a higher competition. You have to implement other SEO strategies along with using popular keywords to stay ahead of the competition.
A website that is SEO optimized can be monetized. You can use this tool as it has multiple features that help you understand how your rich is your content and keywords in getting conversions and ROI. Get in-depth market research data and insights using this tool. A free, as well as a paid version of this tool, is available with features that let you calculate the CPC value of keywords that you would find in AdWords.
SearchMetrics highlights issues within the content as well as technical issues and provides suggestions that can be used to optimize the content. You can use the list of keywords provided by this tool that has a greater potential to drive traffic to your website.
You can reach more goals apart from gaining organic traffic using these tools effectively. You can see the graph of organic traffic go up when you get into the nitty-gritty of SEO tools for marketing and promoting your content online.