Facebook is one of the top social media marketing platforms available and used by Internet Marketers. At the time of writing this post, live Facebook stats are showing 1,932,0334,150 active users which are increasing at the rate of more than 20 users per second. So promoting your business, website and brand on Facebook gives you exposure, broad reach and an international client base. In this guide, I will share how to create Facebook frames and promote your brand for free.
Facebook (is one of the top widgets used on web) recently launched this new platform where members can create frames to use on profile pictures. So in this post I will guide you on how you can maximize your brand reach and popularity by using this free feature of Facebook frames. Now a little note to remember is that this platform is not available to everyone as of yet, and according to Facebook support, there is no way to let you gain faster access. The official statement from the support staff is, “The ability to create frames is on a slow roll out“. But this shouldn’t discourage you, as I have tested it with the following method and it worked just fine for me and hopefully it will work just fine for you too.
This is a step by step guide on how to create Facebook frames and promote your brand or business, so make sure you follow these steps to achieve the desired goal, which is to expand your brand and business to millions of people across the globe.
1. Create Facebook Page For Your Brand
First step is to create a Facebook page for your brand, whether its a blog, website or a business, you must create a Facebook page to let users engage with you and feel connected to you beyond your website. And for this guide also, we will be promoting your brand via your Facebook page. You can create a free Facebook page by clicking here. Now make sure that you add the details of your brand in the page, write a good About section, add all the required contact information and add the URL of your website. Its best to also write a few posts on your page about your brand so when people visit your page, they can engage further.
2. Creating and Designing the Frame Art
Next you need to create a good looking frame that people will actually like to use. Now generally people have opted to create a frame that supports a cause or event or their favorite team. But it can be anything that you feel people will happily use and hence promote your brand. A few examples that have gone well are:
- Supporting a Team or a Club
- Supporting an NGO or another Organization
- Supporting a Country
- Supporting a Sport or a Game
- Supporting a Festival, Special Day, Event or a Celebration
These are just a few that I have seen people use and that went viral and thousands of people if not more used them and hence played a part in promoting the brand or business that created the frame.
Now a few guidelines on the graphic artwork you are creating for your frame:
- Recommended size is 512 x 512 pixels.
- Make sure the background for the frame is transparent, save it in PNG format.
- Its better to add the effect at the bottom of your frame, you can add it on left, right or even at the top. But it has been seen that the most popular ones are with the artwork or design at the bottom of the frame so that it does not actually covers or hovers over the display picture of your supporter and user.
- Also make sure it does not violate any Facebook terms for frames, for example it should not include a Logo or Trademark material. Don’t use copyrighted material either, try to make your own graphic or hire a graphic designer to make one for you. Otherwise your frame will not be approved.
As an example, here is a Facebook frame that I created for demonstration purpose. Save this and make sure yours is also on the same line of things.
See all the white space above the text? That is because it is transparent. Save it and open it in Photoshop or any other photo editor to get the idea, you are free to copy it as well.
3. Creating The Facebook Frames
Now that the page is setup, and you have the designs ready for your frames, lets use them to create the Facebook frames for promotion of your brand. First visit Facebook Camera Effects page, and as pointed in the following image, click on the Create a Frame button.
Now follow the following screens and arrows to create the frame
Now when you upload your frame, resize it to fit the frame. It should look similar to this when you are done resizing. Make sure it looks good on the previews for mobile and landscape also. When you are done, press next.
Now, following is the most critical phase, where you actually put details that will help you in promotion of your brand via your Facebook frames.
First, write the name for your Facebook frame. Make sure it is relevant to the frame, but it could be anything. Don’t have to be your brand’s name or Facebook page name. Secondly you Select Owner from the drop down menu next to Effect by, now here is where you must select the Facebook page you created for your brand. This is actually the way your brand will reach out to the millions of people across the world. People who use your frame, will actually be sharing your Facebook page with everyone they are connected with. That is why it is important that you have a good page setup that describes fully about your brand, website or business. So select the page that you want to promote with this Facebook frame. Next you can also add some relevant keywords that describe your frame, so people when searching facebook frames can see your frame when querying for these specific keywords. These keywords should be relevant to this frame and not necessarily to your Facebook page or brand you are trying to promote. After clicking Next, you will review your frame and all the details you have entered, and then you can press the Submit button to submit your frame for a review.
After submitting your frames for review, you will have to wait for 2-3 days before the Facebook frames get approved. It can take up to one week also. So don’t lose patience here.
You can manage your frames and also check if they are approved or not at Manage Facebook Camera Effects You can also see number of users using your frame there. If by any chance your frame is not approved, read the reason for rejection, try to correct it and submit the request again.
4. Promote Your Brand
Most of the work is done, now all you need to do is wear your frame. Go to Profile Picture Frames and search for your frame and wear it. You can search a frame by frame name or owner name or the keywords you entered for the frame. You can also ask your friends and colleagues to support your frame even for a day or a week if not more. The more people use your frame, the more expansion your brand page gets. And if your frame is good and appealing enough, friends of your friends and their friends will start using it and you’re brand page will reach out beyond boundaries.
And you can also keep on creating more and more facebook frames so this is not just a one time marketing thing but a permanent source of promotion and reaching out for you, your brand and your business.
So this was a small but very effective guide on how you can create Facebook frames and promote your brand for free. Facebook frames are an effective way of exposure and reaching out to targeted audience. I hope you find this guide useful. If you have any questions, feel free to ask them below in the comments. Also let me know about your frames and how effective did they proved to be for you.
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